Author Archives: Dr. Michael Hudson

Improve Customer Service by Making It Personal–Part Three

The first two steps in our simple three-step strategy for making your business standout were:Recognize every customer, every time, and Deliver a sincere, personalized thank you to every customer. Today’s action step focuses developing the relationship and taking conscious action … Continue reading

Improve Customer Service by Making It Personal–Part Two

Our first step in the simple three-step strategy for making your business standout focused on the start of the customer’s interaction with your business–Recognize every customer, every time. Today’s action step focuses on the end of each customer’s interaction with … Continue reading

Generate Better Ideas with Quick Web Searches

This post might best fall into the category of ‘pet-peeves,’ but I’ll share it in the hope that it helps someone. One of the things that astounds me is how often people contact me with questions that I end up … Continue reading

Improve Customer Service by Making It Personal–Part One

When you think about it, customer service is a very personal thing.  The interaction with the customer is private, as is the decision regarding its effectiveness. Because of this, there is a simple three-step strategy you can use to make … Continue reading

Three Things Every Small Business Owner Must Do

Small business owners are busy people.  But in my work with them across almost a quarter of a century, there are common actions that differentiate those who achieve the most from the rest. Successful small business owners do these three … Continue reading

Social Media Lessons Every Business Should Learn

In one of my LinkedIn groups, someone asked the following question: What is the most important thing you learned about social media in 2010? Here is my response: Social media is one tool among many that can be used, and … Continue reading

Focus Your Facebook Business Posts

If you have a business page on Facebook (and you should) then you need to find ways to translate your posts into business results. Whether you are building increased visibility, looking to share information, or seeking sales, the tone and … Continue reading

Solicit & Use Testimonials to Grow Your Business

Everyone knows that word-of-mouth marketing has power.  Few things are more convincing than having a person like you tell you how a product or service impacted them.  Their story has credibility, context, and connection. But despite the fact that we … Continue reading

Sales Success Depends Upon Asking for the Order

Every business succeeds or fails based on whether or not someone buys the products or services that the business sells. But in many small businesses very little time or effort is devoted to actually asking for the sale. Think of … Continue reading

Share Your Expertise with a Broader Audience

Here’s a tool worth a look if you are interested in sharing your expertise with a broader audience. LivePerson.com is a website that provides people with easy access to experts in a number of areas, including counseling, technology, health, education, … Continue reading