Category Archives: Build Business
An Interesting Perspective on Business Strategy
In my work with growing businesses I am often called upon to facilitate planning sessions to define the future of the business. My approach in these sessions focuses on creating a future that goes beyond what is currently thought possible–to … Continue reading
Share Your Expertise with a Broader Audience
Here’s a tool worth a look if you are interested in sharing your expertise with a broader audience. LivePerson.com is a website that provides people with easy access to experts in a number of areas, including counseling, technology, health, education, … Continue reading
Leverage Your E-Mail Signature
You’ve no doubt heard this advice before: Use an e-mail signature to provide your contact information to message recipients. Chances are you’ve taken the advice and crafted a signature that includes your contact information, a link to your website, and … Continue reading
Leverage Your Blog (You Do Have One, Don’t You?)
It’s no secret that blogs can add value to your business. They provide an easy forum for communicating with customers, vendors, competitors, and other stakeholders; they allow you to share your ideas and insights; and they help position your business … Continue reading
Be Conscientious with Your Social Media Efforts
As social media grows and more and more business owners look to establish their presence, here are a 10 quick tips to consider: Lurk and learn before plunging in so that you get a feel for context, content, and connection; … Continue reading
Who’s Going to Respond?
Across the past couple of weeks I’ve had four occasions arise where a web form has popped up as the way for me to contact a business to secure information. In the time since the inquiries, here’s how many responses … Continue reading
Ask the Right People the Right Questions
One of my favorite approaches for small businesses considering launching a new product, a new website, a new location, or starting anything intended to grow their business is: Ask people what they think before you decide what to do? There … Continue reading
Use Your Own Domain Name
A few minutes ago I sent a file to a local print shop. Since they have been in business for a number of years and are relatively technologically savvy, I was surprised to find that they are not using their … Continue reading
