Category Archives: Communicate Clearly
Relationship Building 101
The new world of social media has (forever?) changed the way we interact with prospects, customers, and colleagues. But the ease of communicating is leading many business owners to make a critical mistake: forgetting the basics of relationship development. Consider these … Continue reading
Lying is Not A Business Building Strategy
Why do so many people who call me on the phone lie to me? It’s happened three times this afternoon. The phone rings, I answer, and the person on the other end asks to speak with someone who is in … Continue reading
Change Your Words, Increase Your Impact
We’ve all heard the phrase, “It’s not what you said, it’s the way you said it.” It’s a comment usually shared by someone with whom we have a close relationship where something we have said has had a negative impact. … Continue reading
Leverage Your E-Mail Signature
You’ve no doubt heard this advice before: Use an e-mail signature to provide your contact information to message recipients. Chances are you’ve taken the advice and crafted a signature that includes your contact information, a link to your website, and … Continue reading
Leverage Your Blog (You Do Have One, Don’t You?)
It’s no secret that blogs can add value to your business. They provide an easy forum for communicating with customers, vendors, competitors, and other stakeholders; they allow you to share your ideas and insights; and they help position your business … Continue reading
Are You Walking Your Talk Online?
The phrase “walking your talk” is often used to describe what leaders need to do in order to succeed. But it applies equally to creating and maintaining your online presence for your business. If you seek to sell people information … Continue reading
Ask the Right People the Right Questions
One of my favorite approaches for small businesses considering launching a new product, a new website, a new location, or starting anything intended to grow their business is: Ask people what they think before you decide what to do? There … Continue reading
Respond Quickly to Customer Questions
Earlier this week I had a very frustrating service experience with an online vendor. The response to two simple questions related to a defective product took over 3 days from start to finish. It started with a downloaded template that … Continue reading
