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Quit Making It So Damn Difficult!

If the title of this post caught your attention, then chances are you are a small business owner who is familiar with the subject we are going to talk about–the inherent tendency of human beings to make things more difficult … Continue reading

What Should You Stop Doing?

No matter what business you are in, when you are in charge, there are a lot of things for you to do.  The inherent challenge is figuring out which ones need to be done by you, and which ones need … Continue reading

Put the 80/20 Rule to Work in Your Business

Chances are that you’ve heard of the Pareto Principle, also referred to as the 80/20 rule:  For many situations, about 80% of the impacts are attributable to about 20% of the causes. Here’s how you can put the 80/20 rule … Continue reading

Social Media Lessons Every Business Should Learn

In one of my LinkedIn groups, someone asked the following question: What is the most important thing you learned about social media in 2010? Here is my response: Social media is one tool among many that can be used, and … Continue reading

Focus Your Facebook Business Posts

If you have a business page on Facebook (and you should) then you need to find ways to translate your posts into business results. Whether you are building increased visibility, looking to share information, or seeking sales, the tone and … Continue reading

Leverage Your Blog (You Do Have One, Don’t You?)

It’s no secret that blogs can add value to your business.  They provide an easy forum for communicating with customers, vendors, competitors, and other stakeholders; they allow you to share your ideas and insights; and they help position your business … Continue reading

Are You Walking Your Talk Online?

The phrase “walking your talk” is often used to describe what leaders need to do in order to succeed.  But it applies equally to creating and maintaining your online presence for your business. If you seek to sell people information … Continue reading

Remember to Take Time for You

Small business owners are busy people.  Building the business, serving your customers, maintaining relationships with partners, vendors, and industry leaders–they all take time and increase the effort required to succeed. But sometimes you just have to say “NO!” or better … Continue reading

Who’s Going to Respond?

Across the past couple of weeks I’ve had four occasions arise where a web form has popped up as the way for me to contact a business to secure information. In the time since the inquiries, here’s how many responses … Continue reading

Implement Systems Before You Need Them

Few things get in the way of growing your business more than not having systems in place for handling the day-to-day stuff that needs to get done.  The temptation for many small business owners is to handle situations as they … Continue reading