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Must Read: Linchpin by Seth Godin

The recent release of Seth Godin’s bestseller Linchpin in paperback was accompanied by an opportunity that every business owner, entrepreneur, independent professional, and thinking person should pursue. Here’s the deal. In a blog post last week announcing the release of … Continue reading

Lying is Not A Business Building Strategy

Why do so many people who call me on the phone lie to me? It’s happened three times this afternoon. The phone rings, I answer, and the person on the other end asks to speak with someone who is in … Continue reading

Put the 80/20 Rule to Work in Your Business

Chances are that you’ve heard of the Pareto Principle, also referred to as the 80/20 rule:  For many situations, about 80% of the impacts are attributable to about 20% of the causes. Here’s how you can put the 80/20 rule … Continue reading

Networking Only Works When You Work It

One of the best ways to grow your business is to work your network .  Just like it’s easier to sell something to someone who has already bought from you, it’s easier to work your network by starting with those … Continue reading

Solicit & Use Testimonials to Grow Your Business

Everyone knows that word-of-mouth marketing has power.  Few things are more convincing than having a person like you tell you how a product or service impacted them.  Their story has credibility, context, and connection. But despite the fact that we … Continue reading

Sales Success Depends Upon Asking for the Order

Every business succeeds or fails based on whether or not someone buys the products or services that the business sells. But in many small businesses very little time or effort is devoted to actually asking for the sale. Think of … Continue reading