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Must Read: Linchpin by Seth Godin

The recent release of Seth Godin’s bestseller Linchpin in paperback was accompanied by an opportunity that every business owner, entrepreneur, independent professional, and thinking person should pursue. Here’s the deal. In a blog post last week announcing the release of … Continue reading

Relationship Building 101

The new world of social media has (forever?) changed the way we interact with prospects, customers, and colleagues.  But the ease of communicating is leading many business owners to make a critical mistake:  forgetting the basics of relationship development. Consider these … Continue reading

Lying is Not A Business Building Strategy

Why do so many people who call me on the phone lie to me? It’s happened three times this afternoon. The phone rings, I answer, and the person on the other end asks to speak with someone who is in … Continue reading

Does Your Follow-Up Process Suck?

Few things are more important to growing your business than follow-up.  It demonstrates that you do what you say you will do, and it keeps you focused on growing your business. Whether it’s sending a thank you note, returning a … Continue reading

Put the 80/20 Rule to Work in Your Business

Chances are that you’ve heard of the Pareto Principle, also referred to as the 80/20 rule:  For many situations, about 80% of the impacts are attributable to about 20% of the causes. Here’s how you can put the 80/20 rule … Continue reading

Improve Customer Service by Making It Personal–Part Three

The first two steps in our simple three-step strategy for making your business standout were:Recognize every customer, every time, and Deliver a sincere, personalized thank you to every customer. Today’s action step focuses developing the relationship and taking conscious action … Continue reading

Improve Customer Service by Making It Personal–Part Two

Our first step in the simple three-step strategy for making your business standout focused on the start of the customer’s interaction with your business–Recognize every customer, every time. Today’s action step focuses on the end of each customer’s interaction with … Continue reading

Improve Customer Service by Making It Personal–Part One

When you think about it, customer service is a very personal thing.  The interaction with the customer is private, as is the decision regarding its effectiveness. Because of this, there is a simple three-step strategy you can use to make … Continue reading

Focus Your Facebook Business Posts

If you have a business page on Facebook (and you should) then you need to find ways to translate your posts into business results. Whether you are building increased visibility, looking to share information, or seeking sales, the tone and … Continue reading

Share Your Expertise with a Broader Audience

Here’s a tool worth a look if you are interested in sharing your expertise with a broader audience. LivePerson.com is a website that provides people with easy access to experts in a number of areas, including counseling, technology, health, education, … Continue reading