075: Matching your perfect clients LINGO with Jeffrey Shaw

This week I sit down with my friend Jeffrey Shaw. He is the host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others.

Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret

Learn how to talk like your ideal customer

We have to be able to take our message and put it into the right ‘Lingo’ for them to be attracted to you. One thing Jeffrey did was go and observe the ideal client. Learn what it is they are saying, what is it that they need, how do they talk about it?

Align your message for them to understand

It’s important to understand that it is one thing to learn how your target audience communicates/needs. The question is, is your branding and messaging getting through to them?

Free giveaway

Grab Jeffrey’s free Lingo Media Kit. You can get it at You’ll also be able to get a free chapter of Jeffrey’s book that will definitely impact your business today.

Michael Hudson075: Matching your perfect clients LINGO with Jeffrey Shaw