076: Born to influence with Esther 'Pinky' Kiss

Esther “Pinky” Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.
Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and othernational bestseller book launches to philanthropic projects and she’s the creator of the popular course Publicity Empire, where she teaches entrepreneurs how to get interview opportunities in the media.
She’s also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.
To learn more, go to:
Identify your target client
So many people are unclear about who their idea client is. This is the first question we must ask ourselves. Who are they? What is their pain point? How can you serve them in the best way possible? Once you get clear on this, the rest will follow.
Learn to tell your story
How are you able to tell your story to potential clients in order to trigger an emotion in them. An emotional connection is imperative in order to grow your client base. This is why Get Your Message Heard is my mantra. Knowing the power of story.
Evolve your content
Your background story is extremely important. Now, if you’re able to give at least one golden nugget that is new in every single interview, that is how you’re able to grow your tribe. This is the way to have your message stay fresh.
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Michael Hudson076: Born to influence with Esther 'Pinky' Kiss

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